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Nature's Approved & Assured Organics

Nature’s Approved is wholly owned and operated by Assured Organics Inc.  Our offices are located in Hartsdale, NY and main warehouse in Connecticut.  


CEO and Owner Ken Lightburn started the business mostly selling bulk oils to other manufacturers through Assured Organics and Nature’s Approved is now a rapidly growing business and expanding brand.  Ken has vast knowledge about natural health and healing.  He is originally from Adelaide, Australia where he earned his degree in engineering, and after taking an MBA in New York, began and ran a fish farming business in the North of Australia where larval shrimp and fish health and survival depended on feeding them organic food similar in type to their normal diet, in a clean and insecticide free environment.  


His scientific approach, curiosity about and constant search for new natural and organic cures, and genuine concern for people with health concerns make him a well versed spokesperson for the organic industry.  





Nature’s Approved offers a selection of best quality oils and sea minerals, organic and/or as natural as possible.  We believe in the healing value and beneficial qualities of cold pressed oils, in particular. Our Nature’s Approved USDA Certified Organic Coconut Oil exclusively from Fiji is our best selling product thus far, while we are constantly researching new oils and products to add to our brand.  



  • NATURE'S APPROVED: Our Nature’s Approved ® Extra Virgin Organic WHITE LABEL Coconut Oil is produced so as to maximize the whiteness and mildness of the oil which many customers prefer. Thousands of tons of this coconut oil have been purchased in the USA under another brand at a high level of acceptance. 


  • CERTIFIED ORGANIC & KOSHER: Our Organic Coconut oils are  not refined, bleached or deodorized (RBD).   It is also not hydrogenized nor altered by fermentation, which allows it to retain beneficial properties from the oil and plant sterols. 



  • OUR FINAL PRODUCT: The resulting Organic Coconut oil has medium chain fatty acids and 50% lauric acid recognized as highly beneficial to health. This process ensures a lengthy shelf life of 1 year or more (at room temperature)


  • HEALTH BENEFITS: Nature's Approved Organic Coconut Oil is naturally transfatty acid free, cholesterol free, GMO free, non-hydrogenated and high in medium chain triglycerides (MTC's) which can  give you  a quick energy boost.



  • HOW TO USE OUR OIL: Natures Approved Organic Coconut Oil is ideal for high temp cooking like stir frying vegetables (better than olive oil which oxidizes at high temperatures) or burgers, baking, smoothies. Great for your skin hair and teeth. 



  • INGREDIENTS: Organic extra virgin organic coconut oil, contains NO sugar, salt, starch, yeast, wheat, gluten, corn, soy, milk, egg, alcohol, artificial favoring or preservatives.  It typically contains the following beneficial fatty acids per serving: lauric acid 6.5g, myristic acid 2.4g, caprylic acid 1.00, oleic acid 800mg, and linoleic acid 200mg.




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